Case studies
Real markets, measured in the AI layer.
Each study is a full research wave in one market: one question set, every major model, and the segments that reshape the answers. New studies are added as campaigns complete.
South Africa · July 2026
How AI recommends medical aid in South Africa
Seven AI models, five socioeconomic segments, 1,757 responses: how South African medical aid schemes are recalled, ranked, and recommended in the AI layer.
7AI models
5+1segments + baseline
1,757responses
9schemes tracked
South Africa · June 2026
Which bank does AI think is best in South Africa?
Eight research waves, five AI models, ten LSM segments: how South African banks are recalled, ranked, and recommended in the AI layer.
5AI models
10LSM segments
8research waves
3,763responses