Case studies
Real markets, measured in the AI layer.
Each study is a full research wave in one market: one question set, every major model, and the segments that reshape the answers. New studies are added as campaigns complete.
New to the idea? Start with understanding AI influence.
South Africa · July 2026
Which news sources does AI trust in South Africa?
Six AI models, six audience segments, 1,452 responses: how AI systems rank South African news sources, trust cues, and people to follow.
6AI models
6audience segments
1,452responses
12sources tracked
South Africa · July 2026
How AI recommends medical aid in South Africa
Seven AI models, five socioeconomic segments, 1,757 responses: how South African medical aid schemes are recalled, ranked, and recommended in the AI layer.
7AI models
5+1segments + baseline
1,757responses
9schemes tracked
South Africa · July 2026
Which bank does AI think is best in South Africa?
Eight research waves, five AI models, ten LSM segments: how South African banks are recalled, ranked, and recommended in the AI layer.
5AI models
10LSM segments
8research waves
3,763responses