Case studies
Real markets, measured in AI answers.
Each study is a full research wave in one market: one question set, every major model, and the segments that reshape the answers. New studies are added as campaigns complete.
New to the idea? Start with understanding AI influence.
South Africa · September 2026
How does AI rank the parties in your municipality for 2026?
Six AI models, 1,247 simulated South African voters, 52 metros and districts: an interactive map and report of how AI ranks the parties for the 2026 local elections, against real polling, in an experiment that polled no humans.
South Africa · July 2026
Which news sources does AI trust in South Africa?
Six AI models, six audience segments, 1,452 responses: how AI systems rank South African news sources, trust cues, and people to follow.
South Africa · July 2026
How AI recommends medical aid in South Africa
Seven AI models, five socioeconomic segments, 1,757 responses: how South African medical aid schemes are recalled, ranked, and recommended by AI assistants.
South Africa · July 2026
Which bank does AI think is best in South Africa?
Eight research waves, five AI models, ten LSM segments: how South African banks are recalled, ranked, and recommended by AI assistants.